The brand of appliances, DeLonghi presented last October at the Sana Lisboa Hotel, his official presentation in the Portuguese market, due to the introduction in Portugal of the company's own subsidiary.

During the presentation the company made a presentation on the goals and commitments of the firm for the coming months.

The entry into the Portuguese market directly is a strategic decision DeLonghi group that wants to be present in every country with a structure and its own sales subsidiary.

Delonghi is one of the manufacturers of the Nespresso coffee. With a pricing strategy and positioning in the medium segment, medium-high, the brand wants to be present in all distribution channels Portuguese.

In this new stage, the brand takes aim to lead the medium term the Portuguese domestic market of small appliances with special focus on the families of coffee Super Automatic.