Today I talk about one of the novelties of the season in the world and a story that will surprise more than one and will certainly also the reason many others. This is the launch of Nestlé Special.T of the Swiss multinational Nestlé, after the releases in the sector with Nespresso coffee capsules and Nescafé Dolce Gusto, the Swiss company now wants to be the leader in tea and tea capsules with an innovative system in the wake of the Nespresso coffee capsules i Dolce Gusto.
Special.T tea and Special.T machine system is based on a proprietary system of capsules that you only serve a top quality, premium tea servings.
Officially will be available first in France in September 2010, Special.T is sold exclusively over the Internet with orders shipped to your home or office within 48 hours. In a second step, Nestle plans to the implementation of Special.T in other European markets, and international including Russia, Turkey, USA and China.
Special.T Nestlé offers a selection of 25 varieties of tea - ranging from green, black, blue, red and white tea, herbal tea flavored organic teas - who are carefully selected tea originates from farms in China, Japan , Sri Lanka, India and South Africa. As we can see in the picture below, boxes of tea will be similar to current conventional banks in the market with such familiar flavors such as Earl Grey Lima, Jasmine Flower, Mint Ice, Imperial Black and Blueberry Muffin.
Prices infusions machine will be 129 euros, plus € 3.50 to be paid for 10 capsules.
With a business estimated at 4,000 billion euros in 2009 and a growth rate of 3.5% per year, Nestlé expects to "steal" market share to key industry market leader, Unilever ( Lipton ) and ABF ( Twinings of London ).
Stony Heynike, Nestle SA Executive Vice President responsible for Strategic Business Units, Marketing and Sales, said: "Special.T is another clear demonstration of strong innovation capabilities Nestlé."
In this regard and finally include the technological advances of this machine Special.T as automatically calculate the duration of infusion, ie the time of preparation and the ideal temperature depending on the capsule inserted in the machine as is able to recognize what kind of tea is.
Special.T aluminum capsules are also recyclable items in the collection of systems.
The official website is a counter to launch in France: Special.T